About Fullhouse

OUR
STORY

Fullhouse Home Furnishings is co-founded by the CEO of Fullhouse, Mr. Elton Pan. From modest beginnings, he did not have the luxury of having his own bed or a stable home for the first 30 years of his life. With this, he envisioned and made a promise to himself that in future, he would provide people with a comfortable place they can call home.

Over the span of 9 years, Fullhouse saw many hardships and breakthroughs, from the loss of motivation and many staff, to now, having the available resources to grow the business tremendously.

Today, Fullhouse rides strongly on these values for our furniture – Affordable, Customizable & Comfortable. We put together our unique design & high quality materials to ensure comfort. Rest assured that Fullhouse tops the game by providing our customers customizable & comfortable furniture, at affordable prices!

With a foresight for the future of Fullhouse, it is necessary to keep up with the trends of technology. Hence, here comes the birth of our new e-commerce brand – O2O.sg; Online to Offline. This will allow Fullhouse to continue moving forward, achieving more than just a brick and mortar store in the 21st century.

Ultimately, Fullhouse has two goals, and that is to take care of our customers & staff. In order to take care of our customers, CEO of Fullhouse, Elton Pan believes firmly to always upgrade ourselves. He never fails to care for the welfare of the company & is very willing to provide trainings in order to upgrade and enhance their personal development. And in turn, it provides the best standards we can give to our Fullhouse customers.

With all the positive growth and energy in the company, Fullhouse strives to be the leading furniture home provider in Singapore, and also with the aim of being a century old business center.

Over the span of 9 years, Fullhouse saw many hardships and breakthroughs, from the loss of motivation and many staff, to now, having the available resources to grow the business tremendously. Here’s how the story went throughout the years:

  • 2008

    Elton & his 2 partners started out with their first outlet at 56 Serangoon North Avenue 4 (Current HQ in 2017). This is where they started their grind, where painting, logistics and sales were all done by the 3 partners.
  • 2009

    Branched out with a 2nd showroom at Aljunied with 18 staff.
  • 2013

    Departure of 2 partners which led to the closing of Serangoon North showroom. However, Elton took a leap of faith and Fullhouse opened their new 51 Sims Avenue showroom.
  • Jan 2014

    Toughest year period; Due to poor management & a loss of clear direction for the staff, Fullhouse was on the brink of shutting down. However, with every story comes a turning point.
  • June 2014

    Things started to change and business picked up after Elton started attending a few Psychology of Potential (POP) workshops.
  • Dec 2016

    Current management in Fullhouse helped align the system and business rose greatly as Fullhouse focused on providing good customer service and a hospitable working environment.
  • Dec 2017

    Growth of 7 showrooms, 75 current staff with a turnover of estimated over $10 million in the company.

In short, we want to say THANK YOU to all the customers that have supported us throughout the years. We hope to continue serving you well!